ELLE Decoration Flat MATT Emulsion Paint 2.5L - Tailored

Step into effortless sophistication. The Tailored shade from ELLE Decoration’s Flat Matt Emulsion line brings a refined, powder-cocoa tone into your living space, creating a rich backdrop that pairs beautifully with both modern and classic decor. This interior paint delivers a truly ultra-flat matt finish that absorbs light and delivers a velvety softness to your walls — perfect when you’re aiming for style with substance.

Brought to you by the collaboration between fashion-led design from ELLE Decoration and the paint expertise of Crown Paints, this emulsion is made for homeowners who care about both appearance and performance. With the Breatheasy® water-based formula offering low-odour and high durability, Tailored is suited for feature walls, entire rooms, or any space where you want lasting elegance without compromise.

Key Features

• Ultra-flat matt finish with designer appeal – The Tailored shade presents a deeply pigmented, chalk-like effect finish that gives walls a subtle texture and a premium aesthetic.

• High durability and surface protection – Formulated to resist standard wear and tear, this paint allows for occasional gentle cleaning without sacrificing finish or colour integrity.

• Minimal odour, water-based formulation – The Breatheasy® technology ensures a more comfortable painting experience indoors and simpler cleanup compared to harsher solvent-based options.

• Rich, fashion-curated colour – Tailored No. 451 offers a sophisticated tone that can anchor bold furnishings or complement a muted palette, offering true design flexibility.

• Wide-area coverage and smooth application – Suitable for larger rooms thanks to its 2.5 L size and smooth performance under brush or roller, helping achieve a uniform finish throughout.

• Interior-focused for walls and ceilings – Ideally designed for walls and ceilings (and properly prepared woodwork where specified), enabling a unified look across your space.

Technical Details