ELLE Decoration Flat MATT Emulsion Paint 2.5L - Pure Simple

Give your interior walls a fresh, modern update with ELLE Decoration Flat Matt Emulsion in the shade Pure & Simple (No. 601). Designed in collaboration with ELLE Decoration and manufactured by Crown, this premium emulsion blends style and durability for a finish that looks designer-quality and holds up to real life. With a beautifully soft yet striking neutral tone, Pure & Simple acts as a versatile backdrop—pair it with bold accent pieces or keep the palette minimal for a calm and refined space. The flat-matt finish ensures minimal reflection, helping to mask fine surface imperfections while delivering a contemporary, tailored look. Ideal for walls, ceilings and suitably prepared woodwork, this 2.5L size gives you the coverage you need to beautifully redecorate a full room with confidence.

Key Features

• Premium Flat-Matt Finish – Delivers a fully matte, ultra-low sheen surface that creates a refined, tailored look and helps reduce the visibility of minor wall imperfections.

• Designer Colour, Versatile Tone – The shade Pure & Simple offers a crisp, modern neutral with soft undertones, making it ideal for a wide variety of décor styles and room types.

• Built for Durability – Formulated to be significantly more robust than standard matt emulsions, delivering enhanced resistance to wear and allowing surfaces to stay looking fresh for longer.

• High Coverage for Efficiency – The 2.5L volume provides generous coverage, meaning fewer tins and less hassle when redecorating larger areas or entire rooms.

• Water-Based, Low Odour Formulation – Enables comfortable indoor use with minimal fumes, supporting easier clean-up and better indoor conditions during application.

• Interior Walls, Ceilings & Woodwork Compatibility – Designed for all main interior surfaces including walls, ceilings, and properly primed woodwork for a unified finish across the space.

Technical Details