ELLE Decoration Flat MATT Emulsion Paint 2.5L - Pigment

The ELLE Decoration Flat Matt Emulsion in the shade Pigment delivers designer impact with professional performance. This rich, saturated colour is perfect for creating dramatic feature walls or for tinting an entire room with character. The premium flat matt finish offers a smooth, non-reflective surface that softens light and conceals minor wall imperfections, giving interiors a sophisticated, gallery-style look.

Formulated through the trusted collaboration between ELLE Decoration and Crown Paints, this emulsion uses advanced Breatheasy® technology to combine stylish colour depth with healthier indoor air quality. Whether you’re revitalising a living space, rejuvenating a bedroom, or updating a hallway, the Pigment tone brings boldness and refinement in equal measure.

Key Features

• Statement Colour – Pigment: A deep, intense shade engineered for impact—it adds dramatic depth to interiors, turning a plain wall into a focal point.

• True Flat Matt Finish: Minimises sheen, creating a luxe, velvety look that absorbs light and brings textures, furniture and décor into focus.

• Designer & Durable: While crafted with aesthetic flair, this paint is built to last—boasting enhanced durability and wipe-clean capability for real-world use.

• Breatheasy® Water-Based Formulation: Low-solvent technology from Crown Paints, delivering quality finish without the high VOC load—better for indoor environments.

• Versatile Application: Suitable for both walls and woodwork, offering the flexibility to carry a single shade throughout a room for unified effect.

• Generous Coverage & Efficient Use: Excellent opacity and coverage often mean fewer coats, helping you reduce time and effort while achieving a refined result.

Technical Details