ELLE Decoration Flat MATT Emulsion Paint 2.5L - Organic

Transform your space with the understated elegance of the Organic shade from the ELLE Decoration Flat Matt Emulsion paint line. This sophisticated off-white tone (Organic No. 317) offers a versatile canvas that complements both crisp contemporary and warm classic interiors. Engineered in collaboration between ELLE Decoration and Crown Paints, this premium emulsion brings designer style and everyday practicality together in one high-performing product.

The ultra-flat matt finish creates a soft, velvety surface that minimises reflections, conceals wall imperfections and delivers a refined, gallery-style look. Formulated with Crown’s Breatheasy® technology, the paint is not only more durable than standard matt emulsion—resisting marks and scuffs—but also better for indoor air quality. Whether you’re refreshing a feature wall or redecorating an entire room, this paint gives you the elegance of a designer palette with the performance of a trade-level finish.

Key Features

• Refined Neutral Tone – “Organic”: A subtle, soft off-white/mimosa-light neutral that works beautifully with a wide range of accent colours, textures and finishes.

• True Flat Matt Finish: Delivers a deep, minimal-sheen surface that gives walls a polished, plush appearance while helping to hide small surface imperfections.

• Durable and Washable: Rated up to 200 × tougher than standard matt emulsions—ideal for walls in living spaces, bedrooms or hallways where durability matters. 

• Breatheasy® Formulation: Water-based, low solvent paint designed with indoor air quality in mind—safer for home environments. 

• Versatile Application: Suitable for interior walls and woodwork, allowing you to use the same high-quality finish across different surfaces for a harmonised look. 

• Ease of Use & Coverage: Smooth application with brush or roller, generous tin size and excellent coverage make the job simpler and quicker.

Technical Details